On January 1st, I shared my first blog post for 2021 and I thought 'that should carry me over for a couple weeks or so' .......until Carib released an ad that had social media buzzing this past weekend. View it below. All credits due to the creators and all parties involved in the production of this ad. No copyright infringement was intended in its posting. Local Twitter users had a lot of positive things to say and of course the post garnered a lot of engagement on Facebook and Instagram . It literally is a great piece of content that makes us (as intended to by Carib) #holdontothecarnival. Here are the three reasons why I think this ad was so perfectly timed and why it resonated so well with a lot of us: 1. The pandemic Of course it's no secret, the pandemic (and the impact it has on us locally) is arguably at the centre of the ad. The distinct flashbacks of life before & after the pandemic effectively prompts nostalgic feelings from viewers. Furthermore, it ...

So I binged-watched the hit series, Emily in Paris in one night. It was that entertaining. I loved the 'Ugly Betty' undertones, the relatability of the character Emily and the humour that the language barriers brought about! The fashion! The food! The wanderlust of it all and of course the romance. If you haven't watched an episode yet....you should. I'm waiting with bated breath for season 2! Apart from all the fluff that makes a series like this particularly great, there were some important marketing lessons that you may have missed out on. But not to worry, I'm here to break them down for ya! Lesson 1: Content is Everywhere & Everything Formulating a strategy is one of the first things Marketers talk about....so it's always in our faces. But, sometimes content falls outside of that strategic box and literally creates its own 'strategy' if you will. If you are in the digital marketing field, I know that you know, that our minds are always on go. Tr...