Witnessing social media's reaction to MBJ's trademarking of the word 'J'ouvert' for his new venture and then the reaction from social media about social media reacting to it, was exhilarating to say the least. Ironically the whole debacle reminds me of J'ouvert itself, LOL. Everyone's out slinging mud, paint or powder everywhere, but it's just in the form of comments, tweets and social media statuses. A quick Google search for the word 'j'ouvert' rendered just about 565,000 results in record time. So how did Michael B. Jordan get this wrong for his new business venture? Here's my 2 cents.  1. What occurred is NOT cancel culture. Although some would have pointed out that what occurred recently was borderline 'cancel culture', I disagree. From my interpretation of cancel culture, MBJ is just being taught a very public lesson on cultural sensitivity and cultural appropriation. His product will still be sold ........just not with ...