I recently participated in an Instagram challenge. Each day, I got a prompt of what I should be doing on my Instagram to get the most engagement from my followers. It mostly involved the use of IG Stories and of course there would be a day that I had to go live! I was nervous as hell! BUT that was not the most nail-biting thing I had to do! The last day of the challenge, I had to DM some of my followers! Some of them I had never interacted with before, so naturally I thought that randomly popping up in their DM would be weird and awkward! But listen, I got the opposite reaction! I chose an appropriate time  (New Year's Day) and I sent them personal messages. There was a lot of cut and pasting, but I wanted each message to be personal. So, I added each follower's name and added a few details - especially if I had been interacting with them for a while- and I thanked them for following me, interacting with my stories/posts and told them to look forward to more content this y...

We're headed right into another year! Can you believe that 2020 is just a couple days away?! 🤯 Where did the time go?! ⌚ You shouldn't be stressing on lost time...instead you should be focusing on outlining the goals that you want to achieve for your business next year! 🎉' Whether it's to grow your clientele by 5% within the 1st quarter 📈 or sell 50% more stock by January's end 💵, you need to be specific and conscious about the goals you want to meet and surpass for the coming year! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Why are you waiting until January 1st to set goals for 2020?! ⠀⠀ If you're waiting to set goals, whether personal or for your business, there's no magical feeling that will come to you to set them - especially if you tend to procrastinate . Here are some things you should do to make sure you set those 2020 goals ✍🏾: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Find a quiet space: It's the holidays, I know 🎄 It's my favourite time actually and I know how busy and noi...

So you've started a blog for your business and you've reached a point where you can't come up with topics to write on. Don't worry, I've got your back. Here are three blog post prompts that you can use: 1. Tell Your story: How did you get to this point? Any failures. mini/large victories? - Clients love a backstory. Be sure to include any tidbits of teachable moments and even a little bit of tea if you have to. 2. A Day in the Life of: Share an account of a day's activities in your business. What does it take to run your business? Spur of the moment decisions? Pre-planned meetings? Behind the scenes posts always attract a lot of views/interactions. 3. Share future plans: Everyone is looking for someone to relate to or even follow or be inspired by. When you share your dreams and goals, your audience will feel a sense of connection to you and may even feel motivated to set/share their dreams & goals. Remember, just because you have a business doesn...

Not every image you upload to social media will get the likes, comments or views you want. It is sad yes, but it's real. Not every time you click 'upload' you'd be able to get that dopamine fix. Social media is flooded with gurus who tell you the ins and outs of how to kill the social media game! I ain't mad at them, but do you know what's the recurring thing that they all say? E N G A G E! You need to engage with your audience, followers, clientele and whomever else you need to, to make sure that they know who you are, what you're doing, where you can be found and how and when they can get in touch with you. I'm going to give you three ways I stay in touch with my followers: 1. Newsletters: I use monthly newsletters for my personal blog to inform my audience of my latest posts, share freebies, information on my events and so on. This way may seem old-fashioned, but guess what i'm doing? Building an email list! And each month, it grows!...

Technology is a hell of a thing! You can literally start a business with no money today! All you need is a social media account and you're off to the bank cuz you're about to rake in the big bucks!!! Ummm..... If you want to listen to that advice, go right ahead, but seriously, there are specific things you need to consider when you want to start a business and more specifically for this post, we're talking about the things you need to consider when selecting your business name. So before you go run off to print those nice business cards, check out the following tips: Does it ring a bell? - When naming a business, consider all your options and say them out loud. Does it roll off your tongue or does it sound like a tongue-twister? Does it sound familiar? Does it sound stickable? (Yea, we make up our own words over here, Lol). What does the name imply that your business offers. You need to pick a name that has the potential to become a household name and withstand...

I know, I know. The excitement of starting your new business is exhilarating. You can't wait to build your following and more importantly your brand, right? So I'm sure you  have a couple things on your list that you're eager to cop like business cards, probably a lil' t-shirt with your business name? But before you invest in all of those cool things, here are five things you need to get from you Graphic Designer. 1. Advice Firstly, you may think you do not need a Graphic Designer because there are so many free tools available on the Internet such as apps and even logo generators, but trust me, if you want to stand out from what everyone else has, you need a Graphic Designer....................or at least their advice. EVERYONE is using Canva - and don't get me wrong, I love Canva and Canva definitely changed the game for DIY Graphics and Marketing BUT sir/mam, remember that Canva is open and available to everyone. I am a thousand per cent positive that when...

Oh so you thought it was over? Lol. First of all, I'm glad to be back! I was so inspired to restart posting on this blog. Marketing is a passion of mine and even though I've started my personal blog, I will definitely commit to posting more articles on here. So let's get right into it! I saw a poster for a networking event some time ago and one of the requirements was to bring your business cards. Now I was unable to attend the event, but if I did, I wouldn't have carried any business cards because I quite frankly, didn't have any! And, I still don't. That might come as a shock to a lot of you because I think one of the first things every entrepreneur is eager to receive is their business cards. Right? What is so appealing about business cards though? Can someone fill me in, because I think I missed something? It's a little 2" x 3" card that you share out to potential customers and even prospective business partners - usually prompti...