NO MORE BABY STEPS   Photo retrieved from pexels.com Showing up for your biz doesn't mean doing a random post here & there. It doesn't only mean working feverishly behind the scenes to get stuff done. It also means appearing on camera, building sound 1:1 relationships with your followers which ultimately turns them into fans & clients!   Photo retrieved from pexels.com Here are 5 things you can do to start showing up for your biz online:  1. Start a Blog: It's the way I got my start. After an assignment from my Digital Marketing lecturer I created "Paula J's Marketing Blog" . Starting a blog is a great way to get comfortable sharing your opinions openly and build a body of work!  2. Start a podcast: Similar to a blog, but you're taking it one step further by letting your audience HEAR you! You will begin to get more comfortable sharing your opinions openly but on another level. Podcasting is fun....some of you may know one of my many past podcasts ...

I was so elated when Leeon, @thecontentmagnet invited me on her podcast recently to discuss this topic among other international Social Media professionals.  Photo retrieved from Pexels.com Here's a snippet of what I said: 1. NO ONE TOLD ME IT'S NOT GOING TO BE AS DREAMY AS I THOUGHT: I would immediately make loads of money and it would be all fun & cute. I'll be smiling all the way to the bank and back, I thought. *insert evil laugh here* Guys, let me tell you, that was just a dream! Entrepreneurship requires HARD WORK. You hear this all the time but it's real! 2. NO ONE TOLD ME QUITTING IS FOR WINNERS: You have to develop the skill of knowing when to retire certain elements of your strategy or try something different to accomplish your goals. Quitting is not bad. Quitting could mean "I'm not in the correct mind frame RIGHT NOW to achieve success"! That doesn't mean you won't be in the right mindset at another point in time. If it's nit wo...

So a couple of days ago, one of my followers told me she was doing a wishlist for her platform......compiling all the things she'd want to achieve, invest in, persons she wanted to work with etc. to make her platform better! And it got me thinking... I hosted a Vision Board Party in 2019 and have been actively vision-boarding since 2018! And I know it sounds cliche but they actually work! I'm a creative and a collage of all my life's dreams and goals on a board really motivates me to achieve them. Here are 5 tips on how to create a Vision Board/Wishlist for your business' social media: 1. Plan your business' social media goals - You can jot them down on post-its or maybe in a cute planner. Remember to use the S.M.A.R.T acronym when determining your goals. 2. Identify different social media roles based on those goals - Ask yourself, who would you like to work with? What course do you think would benefit from? 3. Develop a timeline for reaching those goals and buildin...

This place seems eerily familiar. Restrictions have been placed on Trinidad and Tobago once again, in response to the rising number of Covid-19 cases. The last time we were in "lockdown" mode, I advised you to do whatever you wanted with your time via my Instagram platform. That still applies, however, here's what you can also work on if you find you have extra time on your hands: 1. Your Mindset: You have to change the way you think. Your mindset is the only thing that can pull you through the days when you're running on empty. Low/No sales demotivate you enough to quit? You keep second-guessing yourself? All true emotions we go through from time-to-time, but does that mean you should not press forward? 2. Your Strategy: Change your approach. Do you have a strategy in place that works for your social media or are you just winging it? Winging it is fine, but winging it is like burning loads of gas while going nowhere. Invest in a strategy and follow-through! 3. Your P...

I recently participated in an Instagram challenge. Each day, I got a prompt of what I should be doing on my Instagram to get the most engagement from my followers. It mostly involved the use of IG Stories and of course there would be a day that I had to go live! I was nervous as hell! BUT that was not the most nail-biting thing I had to do! The last day of the challenge, I had to DM some of my followers! Some of them I had never interacted with before, so naturally I thought that randomly popping up in their DM would be weird and awkward! But listen, I got the opposite reaction! I chose an appropriate time  (New Year's Day) and I sent them personal messages. There was a lot of cut and pasting, but I wanted each message to be personal. So, I added each follower's name and added a few details - especially if I had been interacting with them for a while- and I thanked them for following me, interacting with my stories/posts and told them to look forward to more content this y...

We're headed right into another year! Can you believe that 2020 is just a couple days away?! 🤯 Where did the time go?! ⌚ You shouldn't be stressing on lost time...instead you should be focusing on outlining the goals that you want to achieve for your business next year! 🎉' Whether it's to grow your clientele by 5% within the 1st quarter 📈 or sell 50% more stock by January's end 💵, you need to be specific and conscious about the goals you want to meet and surpass for the coming year! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Why are you waiting until January 1st to set goals for 2020?! ⠀⠀ If you're waiting to set goals, whether personal or for your business, there's no magical feeling that will come to you to set them - especially if you tend to procrastinate . Here are some things you should do to make sure you set those 2020 goals ✍🏾: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Find a quiet space: It's the holidays, I know 🎄 It's my favourite time actually and I know how busy and noi...

So you've started a blog for your business and you've reached a point where you can't come up with topics to write on. Don't worry, I've got your back. Here are three blog post prompts that you can use: 1. Tell Your story: How did you get to this point? Any failures. mini/large victories? - Clients love a backstory. Be sure to include any tidbits of teachable moments and even a little bit of tea if you have to. 2. A Day in the Life of: Share an account of a day's activities in your business. What does it take to run your business? Spur of the moment decisions? Pre-planned meetings? Behind the scenes posts always attract a lot of views/interactions. 3. Share future plans: Everyone is looking for someone to relate to or even follow or be inspired by. When you share your dreams and goals, your audience will feel a sense of connection to you and may even feel motivated to set/share their dreams & goals. Remember, just because you have a business doesn...