So did you watch it? Wait, before I get into this, DISCLAIMER: I am a Wendy Williams fan! So, this isn't a hate-on-Wendy parade but really about what the movie (and documentary) taught me. Forgive me if there are any fan-girl moments during your skimming, LOL.  Of course, being the fan that I am I had to tune in to watch both the Wendy Williams movie and the documentary, 'What A Mess', which were both aired on Lifetime on January 30th, 2021. What she does can rub people the wrong way of course, because her show is centred around airing people's dirty laundry. However, the tabloids have been negatively talking about celebs since they were invented; so sometimes I struggle to understand the hate that Wendy catches because unlike the tabloids, she doesn't necessarily speak negatively about them, she just highlights all the things celebs go through in their life. Anyway, let's get into what Wendy's movie taught me about content creation: 1. Research, Research...

On January 1st, I shared my first blog post for 2021 and I thought 'that should carry me over for a couple weeks or so' .......until Carib released an ad that had social media buzzing this past weekend. View it below. All credits due to the creators and all parties involved in the production of this ad. No copyright infringement was intended in its posting. Local Twitter users had a lot of positive things to say and of course the post garnered a lot of engagement on Facebook and Instagram . It literally is a great piece of content that makes us (as intended to by Carib) #holdontothecarnival. Here are the three reasons why I think this ad was so perfectly timed and why it resonated so well with a lot of us: 1. The pandemic Of course it's no secret, the pandemic (and the impact it has on us locally) is arguably at the centre of the ad. The distinct flashbacks of life before & after the pandemic effectively prompts nostalgic feelings from viewers. Furthermore, it ...

So I binged-watched the hit series, Emily in Paris in one night. It was that entertaining. I loved the 'Ugly Betty' undertones, the relatability of the character Emily and the humour that the language barriers brought about! The fashion! The food! The wanderlust of it all and of course the romance. If you haven't watched an episode yet....you should. I'm waiting with bated breath for season 2! Apart from all the fluff that makes a series like this particularly great, there were some important marketing lessons that you may have missed out on. But not to worry, I'm here to break them down for ya! Lesson 1: Content is Everywhere & Everything Formulating a strategy is one of the first things Marketers talk about....so it's always in our faces. But, sometimes content falls outside of that strategic box and literally creates its own 'strategy' if you will. If you are in the digital marketing field, I know that you know, that our minds are always on go. Tr...

NO MORE BABY STEPS   Photo retrieved from pexels.com Showing up for your biz doesn't mean doing a random post here & there. It doesn't only mean working feverishly behind the scenes to get stuff done. It also means appearing on camera, building sound 1:1 relationships with your followers which ultimately turns them into fans & clients!   Photo retrieved from pexels.com Here are 5 things you can do to start showing up for your biz online:  1. Start a Blog: It's the way I got my start. After an assignment from my Digital Marketing lecturer I created "Paula J's Marketing Blog" . Starting a blog is a great way to get comfortable sharing your opinions openly and build a body of work!  2. Start a podcast: Similar to a blog, but you're taking it one step further by letting your audience HEAR you! You will begin to get more comfortable sharing your opinions openly but on another level. Podcasting is fun....some of you may know one of my many past podcasts ...

I was so elated when Leeon, @thecontentmagnet invited me on her podcast recently to discuss this topic among other international Social Media professionals.  Photo retrieved from Pexels.com Here's a snippet of what I said: 1. NO ONE TOLD ME IT'S NOT GOING TO BE AS DREAMY AS I THOUGHT: I would immediately make loads of money and it would be all fun & cute. I'll be smiling all the way to the bank and back, I thought. *insert evil laugh here* Guys, let me tell you, that was just a dream! Entrepreneurship requires HARD WORK. You hear this all the time but it's real! 2. NO ONE TOLD ME QUITTING IS FOR WINNERS: You have to develop the skill of knowing when to retire certain elements of your strategy or try something different to accomplish your goals. Quitting is not bad. Quitting could mean "I'm not in the correct mind frame RIGHT NOW to achieve success"! That doesn't mean you won't be in the right mindset at another point in time. If it's nit wo...

So a couple of days ago, one of my followers told me she was doing a wishlist for her platform......compiling all the things she'd want to achieve, invest in, persons she wanted to work with etc. to make her platform better! And it got me thinking... I hosted a Vision Board Party in 2019 and have been actively vision-boarding since 2018! And I know it sounds cliche but they actually work! I'm a creative and a collage of all my life's dreams and goals on a board really motivates me to achieve them. Here are 5 tips on how to create a Vision Board/Wishlist for your business' social media: 1. Plan your business' social media goals - You can jot them down on post-its or maybe in a cute planner. Remember to use the S.M.A.R.T acronym when determining your goals. 2. Identify different social media roles based on those goals - Ask yourself, who would you like to work with? What course do you think would benefit from? 3. Develop a timeline for reaching those goals and buildin...

This place seems eerily familiar. Restrictions have been placed on Trinidad and Tobago once again, in response to the rising number of Covid-19 cases. The last time we were in "lockdown" mode, I advised you to do whatever you wanted with your time via my Instagram platform. That still applies, however, here's what you can also work on if you find you have extra time on your hands: 1. Your Mindset: You have to change the way you think. Your mindset is the only thing that can pull you through the days when you're running on empty. Low/No sales demotivate you enough to quit? You keep second-guessing yourself? All true emotions we go through from time-to-time, but does that mean you should not press forward? 2. Your Strategy: Change your approach. Do you have a strategy in place that works for your social media or are you just winging it? Winging it is fine, but winging it is like burning loads of gas while going nowhere. Invest in a strategy and follow-through! 3. Your P...