Ya know, finding yourself sends you on a long, probably winding journey. I don't have the answer of how to find yourself and I am in no way qualified to give advice.........but I mean, I think I might have an idea. Let's talk about Brand Identity! Brand Identity Brand identity is essentially all the elements used by yourself or your business to portray how you would like your followers or customers to perceive you and what you have to offer (Rukosuev, n.d.). It includes - but is not limited to - a brand name, tagline or slogan, colors, logo, even your voice. Whatever is used to identify you, is part of your brand identity. You can read more about it here . Brand Identity is important for several reasons, such as: Differentiation - It allows your brand to resonate with customers/followers and have it as the number one position in their minds because your brand is not the same as others. Creating Loyal Customers - If the customers/followers identify your brand as ef...

With the advent of social media, we're constantly bombarded with content. That nice pic you saw on Instagram, the cool vlog you follow on Youtube, even the video you saw on Facebook, they're all content. Creating content is essential, and, as a matter of fact, is quite imperative in today's world. It's a new way to market to customers and your following in general. Creating content is important to keep followers engaged with you and your business. Below are five simple guiding points to creating content. This blog post was inspired by Jeff Haden's (2018) article found here .  So let's begin! 1. Plan and then plan some more! It's so important to plan because if you're just winging it, you'll eventually run out of ideas. Plan for weeks in advance. Make sure you know what you're going to post tomorrow, the week after that and the week after that. This is essential because in case you want to switch it up and be spontaneous one time, you...

Have you ever wondered what blogging feels like? I mean like beyond your Instagram posts and your Twitter fingers? I admire all those Vloggers, Bloggers, Influencers and whoever else makes a living off of social media alone. Ok, scratch that, I envy - yes envy - Instagrammers and Youtubers who get to interact with their subscribers everyday and get sponsored to go on free trips and vlog about their lives, among other more interesting things rather than what I do everyday. They seem like they genuinely enjoy what they do. What's stopping you though, from creating a lil' blog and joining in on the fun? Starting a blog is super easy - and not to mention free - now, with various platforms such as Blogger, WordPress, Wix, Weebly and the list goes on! Blogging is beneficial to businesses and individuals alike. It has so many advantages such as networking with people and customers from around the world! I could be typing these very words from somewhere you've never heard of, b...