Content Creation: Do you have what it takes?

With the advent of social media, we're constantly bombarded with content. That nice pic you saw on Instagram, the cool vlog you follow on Youtube, even the video you saw on Facebook, they're all content. Creating content is essential, and, as a matter of fact, is quite imperative in today's world. It's a new way to market to customers and your following in general. Creating content is important to keep followers engaged with you and your business.

Below are five simple guiding points to creating content. This blog post was inspired by Jeff Haden's (2018) article found here. 

So let's begin!

1. Plan and then plan some more!

It's so important to plan because if you're just winging it, you'll eventually run out of ideas. Plan for weeks in advance. Make sure you know what you're going to post tomorrow, the week after that and the week after that. This is essential because in case you want to switch it up and be spontaneous one time, your plan is always there. Now is the time to brainstorm. Plan what type of content you're going to post. Pictures? Podcasts? A nice blog like this one? *Cue the sad and slow clap for that boring joke, LOL*

2. Who's your market?

Who are you marketing to? What do you want them to understand from viewing your content? Understanding the demographics of who your content appeals to is crucial to the success of your business or even your personal platforms. If you want more followers, your content should be enticing to a specific someone. So lay it out. Who is this specific someone? Is he or she working, is he/she between 18-25? Don't limit yourself, your content can reach others too, but knowing who it's geared towards is essential (Haden, 2018).

3. What channels are you on?

Determining the channels that you will use are also important, as the channels you use will determine your reach to your target market. You should also start the creation of these platforms.

4. Reinvent your content

If you've already started posting and fell off, you can always push the figurative reset button! "There's never a bad time to re-evaluate your content marketing and shift gears if something isn't working" (Haden, 2018).

5. The competition is too fierce: Use Tactics

You have to use different tactics to see what content catches your consumers and followers. This allows you to see what's working and what's not! Coming up with content - especially unique content - is quite difficult, as nowadays, everyone seems to be an entrepreneur or have some form of advice to give on something. Therefore, you have to chart your own course and find an element that has no competition at all. For e.g.) A successful blog, Groove (the helpdesk software) decided to stop blogging and focus on their story and results they got from blogging (Haden, 2018).

To sum it all up, planning is most important. Each point discussed here definitely has some element of planning in it. So go plan and now that you've read this, i'm sure you are going to create some awesome content!

Just one sec, though before you go!

Here's a link to a video with an example of content that I created and it's something you usually see on Beauty and Makeup Influencers platforms. Do enjoy and provide feedback!

Here's a link to another video that I thought had some great advice on the creation of content!

Let's make this interactive! What are some great content ideas you've come up with for your platforms? Let me know in the comments below!

See ya in my next post!

UPDATE: I have started my own personal blog.

Follow me on Instagram & Twitter for more content!!

(Please note the images used for this blog was found on www.pexels.com and did not require attribution).

Works Cited:

Haden, J. (2018, January 10). How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results. Retrieved October 22, 2018, from https://www.inc.com/jeff-haden/how-to-create-great-content-a-step-by-step-guide-to-content-marketing-that-delivers-real-results.html

Songs for Video:

Badishh by Nailah Blackman and Shenseea. Produced by Anson Pro.

Inviolable by Popcaan.

Disclaimer: 

I do not own the rights to the music used in the video.If you have a complaint about something used incorrectly, please contact the broadcaster, prior to making a copyright claim.Any infringement was not done on purpose and will be rectified to all parties satisfaction.